Pixel Hunt
Facebook Is Receiving Sensitive Medical Information from Hospital Websites
Experts say some hospitals’ use of an ad tracking tool may violate a federal law protecting health information
Rina Palta
News Editor
Rina Palta was our news editor, leading The Markup’s team of enterprise reporters. She left in June 2022. Her focus is on illuminating the ways big systems forget to care about the people they depend on and serve.
Before coming to The Markup, Rina was an investigative reporter for KPCC, the NPR station in Los Angeles, and KALW in San Francisco. She’s reported extensively on California’s homelessness crisis, law enforcement agencies, and prisons and jails.
Citizen Browser
Facebook Promised to Remove “Sensitive” Ads. Here’s What It Left Behind
Facebook pledged to remove race, health conditions, and political affiliation from ad-targeting options, but The Markup found advertisers can still easily target the same people
Pixel Hunt
Applied for Student Aid Online? Facebook Saw You
The FAFSA form included code that sent personal information back to Facebook
Show Your WorkPixel Hunt
How We Built a Meta Pixel Inspector
The first large-scale, crowdsourced study that monitors how Meta tracks people across the internet
Show Your WorkCitizen Browser
How We Investigated Facebook’s Most Popular Content
We found that Facebook's popularity metric obscures how well ultra-conservative content does on the platform
Citizen Browser
Facebook Isn’t Telling You How Popular Right-Wing Content Is on the Platform
Facebook insists that mainstream news sites perform the best on its platform. But by other measures, sensationalist, partisan content reigns
Citizen Browser
Germany’s Far-Right Political Party, the AfD, Is Dominating Facebook This Election
Ahead of a national vote this month, Citizen Browser data shows that posts promoting the AfD party appeared more than three times as often as rivals'
Citizen Browser
Facebook Rolls Out News Feed Change That Blocks Watchdogs from Gathering Data
The tweak, which targets the code in accessibility features for visually impaired users, drew ire from researchers and those who monitor the platform
Citizen Browser
How The Daily Wire Uses Facebook's Targeted Advertising to Build Its Brand
The social media giant's powerful targeting tools appear to be part of Ben Shapiro’s success in growing his audience on the platform
Working for an Algorithm
Uber And Lyft Drivers Are Being Carjacked at Alarming Rates
The Markup confirmed 124 carjackings and attempted carjackings of ride-hail drivers across the country. Drivers say the companies are doing little to help
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