
Privacy
How Your Attention Is Auctioned Off to Advertisers
In mere milliseconds, online advertisers scrutinize your personal data and bid for your eyeballs
Challenging technology to serve the public good.
Privacy
In mere milliseconds, online advertisers scrutinize your personal data and bid for your eyeballs
Pixel Hunt
The Markup found many sites tied to the national mental health crisis hotline transmitted information on visitors through the Meta Pixel
Privacy
A spreadsheet on ad platform Xandr’s website revealed a massive collection of “audience segments” used to target consumers based on highly specific, sometimes intimate information and inferences
Privacy
A proposed class-action lawsuit cites Markup reporting and claims the family-tracking app did not get user consent to sell location data
Privacy
When you use supermarket discount cards, you are sharing much more than what is in your cart—and grocery chains like Kroger are reaping huge profits selling this data to brands and advertisers
Privacy
Before you got in line on Election Day, the emerging and largely unregulated political tracking industry was able to trace your movements
Privacy
A free trial dashboard from INRIX listed Planned Parenthood as a “chain,” with at least 71 locations in 35 states
Privacy
Monitoring software could be easily adapted to flag abortion-related searches
Privacy
Coordinated industry lobbying is overwhelming the scattered efforts of consumer groups and privacy-minded lawmakers
Privacy
The family safety company was approached by regulators about its data sales
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