Pixel Hunt

Millions of Meta’s invisible pixels are embedded on websites across the internet. The Markup is investigating exactly what those pixels track about the public.

Photograph of Senator Elizabeth Warren at a podium. She is wearing glasses and a blue blazer.

Pixel Hunt

Congressional Report Finds Meta and Tax Prep Companies “Recklessly” Shared Taxpayers’ Data

The investigation was opened in response to work published last year by The Markup

July 12, 2023 05:00 ET

A digital illustration in bright copic marker and pencil shows a repetitive dollar-sign motif with two solid circles overlapping in the center of the image. Where they overlap, there is a binary-code pattern of zeroes and 1s, which represents information shared digitally. Two hands reach out of the digital space. The hand on the left holds a bag of over-the-counter products. The hand on the right holds a smartphone with an app open, showing sponsored advertisements for the same products in the bag to the left.

Pixel Hunt

Need to Get Plan B or an HIV Test Online? Facebook May Know About It

Twelve of the largest drug stores in the U.S. sent shoppers’ sensitive health information to Facebook or other platforms, according to an investigation by The Markup and KFF Health News

June 30, 2023 08:00 ET

Illustration of a greyed out web browser showing a hospital portal. A white hand behind it is pulling off a strip of the browser and pills are falling out of that strip. There is a blue glow behind the edge of the browser window.

Inside The Markup

The Markup Wins Digiday Media Award

Our investigation into hospitals sending sensitive information to Facebook won “Best Story”

June 20, 2023 16:32 ET

Surreal digital illustration of various vignettes and closeups of people in pain and suffering. At the center of the composition is a phone showing a text conversation with a crisis center.

Pixel Hunt

Suicide Hotlines Promise Anonymity. Dozens of Their Websites Send Sensitive Data to Facebook

The Markup found many sites tied to the national mental health crisis hotline transmitted information on visitors through the Meta Pixel

June 13, 2023 06:00 ET

A collage of four illustrations from our different investigations.

Inside The Markup

The Markup Wins Four SABEW Awards for Business Journalism

We were also awarded two honorable mentions

March 10, 2023 13:45 ET

Inside The Markup

The Markup Honored by AHCJ Awards for Excellence in Health Care Journalism

Our investigation into hospitals sending sensitive information to Facebook won third place

February 22, 2023 11:53 ET

Photo of Amy Klobuchar in red suit before a microphone

Pixel Hunt

Senators Launch Inquiry into Telehealth Companies for Tracking and Monetizing Personal Data

The bipartisan group sent letters to three companies requesting more information about data sharing, citing an investigation from The Markup and STAT

February 7, 2023 11:02 ET

Pixel Hunt

Members of Congress Call for IRS to Investigate Tax Companies Sharing Data with Facebook

The Markup revealed the companies’ practices last year

February 2, 2023 11:15 ET

A photo of the Federal Trade Commission Building in Washington, D.C.

Pixel Hunt

The FTC Is Taking on Telehealth's Data Sharing Problem—Starting with GoodRx

The action adds to mounting pressure on companies to stop sharing consumers’ health data for advertising purposes—the subject of a recent investigation by The Markup and STAT

February 1, 2023 14:00 ET

Illustration of a pink vacuum hose sucking up pixels and dirt from browser windows. Half of the browser windows are cleaned up of dirt and sparkling.

LevelUp

In 2023, Resolve to Fix Your Organization’s Meta Pixel Problem

It’s time to be proactive about user privacy. Find out if you’re sending too much data to Facebook—or if you need to send data at all

January 31, 2023 11:00 ET

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Pixel Hunt

Congressional Report Finds Meta and Tax Prep Companies “Recklessly” Shared Taxpayers’ Data

Need to Get Plan B or an HIV Test Online? Facebook May Know About It

The Markup Wins Digiday Media Award

Suicide Hotlines Promise Anonymity. Dozens of Their Websites Send Sensitive Data to Facebook

The Markup Wins Four SABEW Awards for Business Journalism

The Markup Honored by AHCJ Awards for Excellence in Health Care Journalism

Senators Launch Inquiry into Telehealth Companies for Tracking and Monetizing Personal Data

Members of Congress Call for IRS to Investigate Tax Companies Sharing Data with Facebook

The FTC Is Taking on Telehealth's Data Sharing Problem—​Starting with GoodRx

In 2023, Resolve to Fix Your Organization’s Meta Pixel Problem

The FTC Is Taking on Telehealth's Data Sharing Problem—Starting with GoodRx