The BreakdownPrivacy
Is Momentum Shifting Toward a Ban on Behavioral Advertising?
Data-driven personalized ads are the lifeblood of the internet. To a growing number of lawmakers, they’re also nefarious
All Articles
Allstate’s Algorithm
Newly Public Documents Allege Allstate Overcharged Loyal California Customers $1 billion
A 2020 Markup investigation found the company pursuing similar goals in other states
Privacy
Life360 Says It Will Stop Selling Precise Location Data
The announcement comes after The Markup identified the family tracking app as one of the largest sources of raw data for the location data industry
Privacy
Gay/Bi Dating App, Muslim Prayer Apps Sold Data on People’s Location to a Controversial Data Broker
The Markup identified 107 apps that sold data to X‑Mode in 2018 and 2019
Amazon’s Advantage
Bill Seeking to Outlaw Self-Preferencing by Amazon, Google Clears Hurdle in Senate
The measure would address issues raised by multiple investigations from The Markup
Pixel Hunt
Help Us Investigate Facebook Pixel Tracking
The full extent of how Facebook tracks people on the web is not understood—but you can help uncover what data the tech giant is gathering about you
Machine Learning
Help Us Investigate the Ed Tech Industry
There’s a booming business in classroom software—and in some cases, the data on students that it produces
Machine Learning
College Prep Software Naviance Is Selling Advertising Access to Millions of Students
The software, often required by schools, enables colleges and universities to choose from an array of demographics, including race, to target prospective students.
Machine Learning
This Private Equity Firm Is Amassing Companies That Collect Data on America’s Children
Vista Equity Partners has been buying up software used in schools. Parents want to know what the companies do with kids’ data
Citizen Browser
One Year After the Capitol Riot, Americans Still See Two Very Different Facebooks
Data from The Markup’s Citizen Browser shows the platform’s partisan divide continues
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